During HYROX RAI 2026, Stella Agency played a key role in executing Lucid’s brand activation. As a hospitality partner, we were responsible for deploying and coordinating a professional team of hosts and hostesses.
Our team was strategically deployed across various parts of the event, including the booth, sports zones, and public areas. They facilitated the sports activities, served as a point of contact for visitors, and ensured the brand projected a welcoming and approachable image.
In addition, our hosts and hostesses actively supported the brand activation by engaging and informing visitors and contributing to a strong brand experience. Thanks to the guidance of our supervisor, the execution was structured and professional throughout the entire event.
The combination of an energetic sports environment and a well-organized team ensured that the activation ran smoothly and that visitors interacted with the brand in a positive way.
Stella Agency looks back with pride on a successful collaboration in which our quality, flexibility, and hospitality took center stage!
