In 2024, MINI launched their new generation of vehicles what was the biggest product launch in the MINI history so far. The International MINI Dealer Experience (IMDE) is an existing concept format to physically bring together the global top management of MINI investors, owners and dealers to present them the new vehicles. The goal of the IMDE was to give all relevant information about the new products and strengthen their motivation and trust in the brand. The event focused on brand, business and product topics in combination with the active driving parts of the New MINI Family.
One of Stella’s strengths was the large and competent team of reliable and extremely friendly host/esses. Every one of them did a flawless job over the entire period. This was built on the good work of the project team in the office which showed a high degree of professional reliability.
Stella Agency convinced us with a very clear and fair offer that included all our requirements. In addition, the project team convinced us of their expertise during several preliminary meetings. Our aim was to have a reliable partner by our side for the project period of 6 weeks.
The flexible scheduling of the shifts and the uncomplicated cooperation were particularly favorable when working with Stella Agency.
We would recommend Stella Agency, because all our requirements were fulfilled, and we were satisfied with their work. The team spirit of Stella Agency was remarkable.
